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Over-The-Top (OTT) streaming has become extremely popular in India in recent years. There are several reasons for this, including:
Availability of Affordable Internet
One of the primary reasons for the rise of OTT in India is the availability of affordable internet. With the increase in the number of mobile phone users and the launch of 4G services, the cost of data has come down significantly, making it accessible to a wider audience.
Cost-effective Option for Entertainment
OTT services like Netflix, Amazon Prime Video, and Hotstar offer a wide range of movies, TV shows, and original content at a relatively low cost, making it an affordable option for people to consume their favorite content. In comparison to traditional TV, which requires users to pay for a bundle of channels, OTT services allow users to pay only for what they want to watch.
Multiple Language Options
India is a diverse country with multiple languages spoken across different regions. OTT services provide content in various languages, making it accessible to people who prefer content in their preferred language. This feature has made OTT services popular among audiences who prefer regional content.
Availability of Original Content
OTT services like Netflix and Amazon Prime Video are known for their original content, which is not available on traditional TV. These services have invested heavily in creating high-quality content that caters to different genres and age groups, attracting a wider audience.
Flexibility to Watch Content Anytime, Anywhere
One of the most significant advantages of OTT services is the flexibility it offers in terms of when and where to watch the content. Unlike traditional TV, which requires viewers to watch the content at a specific time, OTT services allow users to watch the content at their convenience. Users can watch their favorite shows and movies on their smartphones, tablets, or laptops from anywhere with an internet connection.
Availability of Live Sports and News
OTT services like Hotstar provide live sports streaming, including cricket, football, and other popular sports. This feature has made it a popular option among sports enthusiasts who want to watch their favorite teams live. Additionally, OTT services also offer live news streaming, providing up-to-date news coverage to viewers.
In conclusion, OTT services have become extremely popular in India due to the availability of affordable internet, cost-effectiveness, multiple language options, availability of original content, flexibility to watch content anytime, anywhere, and availability of live sports and news. With the growth of digital infrastructure and the increase in the number of smartphone users, the popularity of OTT services is expected to continue to rise in India.
