New Customer Experience With Amazon IVS – The Interactive Video Service By Amazon

In the age of social distancing, events are shifting from in-person gatherings to virtual ones. Livestreaming has become a major player in facilitating these virtual events, giving people the ability to still connect remotely. Among the many platforms available for livestreaming, Amazon IVS has quickly gained momentum as a reliable and cost-effective option. In this blog, we’ll go over the benefits of using Amazon IVS over other platforms and how to successfully livestream your next event with it.

What is Amazon IVS and Why Should You Use it for Livestreaming Your Event

Amazon Interactive Video Service (IVS) is a fully managed livestreaming service that enables businesses to build a scalable, secure, and reliable livestream in just a few minutes. One of the main advantages of Amazon IVS over other platforms is its cost-effectiveness. Amazon IVS pricing is based strictly on usage, meaning customers will only be charged for hours streamed and the amount of data transferred during streams. This enables customers to have more control over their budget and spend less on livestreaming costs.
In addition to its cost-effectiveness, Amazon IVS boasts a range of high-quality streaming features that make it a competitive option in the market. These features are designed to address several of the challenges experienced by users of other streaming services. Amazon IVS offers ultra-low-latency streaming, allowing for natural, real-time interactions with the audience. Additionally, Amazon IVS provides viewers with adaptive bitrates, ensuring high-quality streaming even with variable internet speeds.

The Benefits of Using Amazon IVS over Other Livestreaming Platforms

There are several benefits to using Amazon IVS over other livestreaming platforms. These include:
Scalability: Amazon IVS is built on the Amazon Web Services (AWS) global infrastructure, ensuring that it can scale to accommodate high volumes of traffic from viewers around the world.
Ease of Management: Amazon IVS is entirely managed by AWS, meaning users don’t need to worry about aspects of infrastructure that would traditionally require a dedicated team to manage.
High-Quality Streaming: Amazon IVS offers various features like ultra-low-latency streaming to ensure high-quality viewing experiences even in low-bandwidth environments.

How to Set Up Amazon IVS for Livestreaming Your Event

To get started with Amazon IVS, you first need a valid AWS account. Once you’ve created an AWS account, simply navigate to the Amazon IVS console and create a channel. Here’s a step-by-step guide on how to set up an Amazon IVS channel for your next event:

1. Sign in to the Amazon IVS console with your AWS credentials.
2. Select “Create channel.”
3. Provide a channel name and click “Create Channel”
4. Configure your encoder settings, noting the ingest server URL and stream key provided in the Console.

Then, you’ll have the option of testing your streaming setup. Once you’ve verified this works, you can begin streaming your event.

Tips for a Successful Livestream Using Amazon IVS

To optimize your livestream experience, there are a number of things to consider to ensure your setup is ready to go. Review the following tips to make sure you’re prepared for your livestream:

1. Ensure you have a reliable internet connection. You can test this via services like Speedtest and ensure that you have the minimum speed required (2 to 3 Mbps) to facilitate a high-quality video stream.
2. Use an encoder that supports H.264 (Baseline Profile), as this is the only supported format with Amazon IVS.
3. Test your streaming setup with Amazon IVS before your event to verify everything is working appropriately.
4. Consider your viewer experience. Amazon IVS enables viewers to enjoy many of the same features offered by traditional TV viewing, including video quality and viewing angles.

The Future of Livestreaming: Why Amazon IVS is Leading the Way

The demand for livestreamed events has skyrocketed in recent years, and this trend is likely to continue. More businesses are seeing the value in livestreaming events to reach audiences around the world. With its scalability, ease of use, and high-quality streaming abilities, Amazon IVS is positioned well to address this growing demand.


Livestreaming is the way of the future for events, and Amazon IVS is revolutionizing how we livestream them. Amazon IVS is a cost-effective, efficient, and scalable platform that enables users to host high-quality livestreams for audiences around the world. By following the tips outlined in this guide, businesses can successfully set up Amazon IVS and host successful livestream events for all their remote attendees.

Final Thoughts and Recommendations for Your Next Livestream Event

When planning your next livestream event, be sure to consider the audience experience. Proper planning and promotion can encourage engagement with the livestream, making the experience more enjoyable for all involved. With Amazon IVS, businesses can provide a high-quality stream and an engaging event their remote attendees won’t forget.

Leave a Reply

Your email address will not be published. Required fields are marked *