Top 6 Video Membership Site Ideas to Explore in 2023

In recent years, video membership services have grown in popularity, allowing producers to commercialise their material and establish a community of users ready to pay for exclusive access to their films. Given the increasing demand for online video content, it’s no surprise that an increasing number of people are wanting to start their own video membership service.

There are several options to consider if you want to launch your own video membership site in 2023. There is a niche for everyone, whether you are a specialist in a certain industry or simply have a passion for making video content. In this post, we’ll look at the best 6 video membership site ideas for 2023.

Importance of Video Membership Sites

The consumption of information and pleasure has shifted significantly from conventional media to digital media in this digital era. Video content has become an important part of people’s life as a result of the emergence of video-sharing platforms, increased internet penetration, and increased online video consumption.

Video membership sites have developed as a new trend in the digital world, providing customers with exclusive access to premium video material for a cost. In the digital era, the value of video membership sites cannot be emphasised, and here’s why.

1. Video Content Monetization

Content providers may monetise their work by using video membership sites. Rather of depending on ad revenue from platforms such as YouTube, content producers may charge a subscription for exclusive access to premium video content on their own membership sites. This provides content producers with a consistent money stream, which may help them sustain their companies and continue to generate high-quality material for their audience.

2. Personalization and Participation

Video membership sites provide subscribers with a more customised and engaging experience. Unlike social media platforms, where material is received passively, membership sites provide subscribers with a more participatory experience.

Members may connect with the creators of the content, ask questions, and offer comments. This kind of participation fosters a feeling of community, and subscribers become more involved in the material and the success of the content providers.

3. Exclusive Content Access

Video membership sites provide access to exclusive content that is not available elsewhere. Depending on the nature of your video membership site, this might include original videos/series/movies, behind-the-scenes material, tutorials, interviews, or documentaries. Having unique content provides users with a sense of value and may be a key selling point for membership sites.

4. Distribution Control

Video membership sites provide content creators control over how their video is distributed. Unlike social networking and third-party video sharing platforms, where content can be removed at any moment, membership sites provide content creators ultimate control over who can access and distribute their content.

Top 6 Video Membership Site Concepts for 2023

Here are the top 6 video membership site ideas for 2023 to help you decide.

1. For Entertainment Video

People use entertainment video subscription services to gain access to a vast variety of movies, TV series, and other sorts of material. These websites provide users with access to a large collection of content that can be viewed on-demand from any device with an internet connection.

Examples
There are several entertainment video membership sites accessible, some of the most prominent of which are –

Netflix is a subscription-based streaming service that provides customers with access to a large collection of movies, television episodes, and documentaries. Stranger Things, The Crown, and Orange is the New Black are just a few examples of unique material produced by the site.

Amazon Prime, another famous OTT platform, provides customers with access to a diverse selection of movies and TV episodes. The site also offers free two-day delivery on Amazon orders, as well as additional perks like free e-books and music streaming.

Hulu, a prominent OTT site that offers access to a wide variety of TV programmes, including current and previous seasons of many popular shows. In addition, the website provides a range of movies and unique programming.

2. For Fitness and Wellness Video Membership

The demand for fitness and wellness content has surged in recent years, with many people seeking for methods to keep healthy and active without leaving their homes. Fitness and wellness video subscription sites have arisen as a popular option, providing users with access to virtual fitness classes, online personal training sessions, nutrition and healthy lifestyle courses, and other resources.

Examples

Members of Peloton Digital get access to a variety of live and on-demand sessions, including cycling, running, yoga, and strength training. Subscribers may also use the Peloton app to track their progress and interact with other users.
Expert teachers teach yoga, meditation, and pilates courses at Glo. Members can enrol in classes based on their skill level and interests.
Noom provides individualised nutrition and wellness coaching to members to help them reach their health objectives. Members may track their progress and receive assistance from a personal coach.

3. For Instructional Videos

Educational video membership sites are a fantastic resource for anyone wishing to broaden their knowledge and learn new skills. These websites include a diverse selection of courses, modules, exams, projects, and seminars on a variety of themes, including language learning, skill-based tutorials, virtual school and college courses, and others.

Examples

Duolingo provides language learning classes in over 30 different languages. Gamification is used on the site to make studying more enjoyable and engaging for visitors.
MasterClass provides online courses taught by world-class specialists in their respective professions. Members can study cooking, writing, photography, and other talents.
Udacity provides online courses and nanodegree programmes in computer science, programming, and artificial intelligence. Members may study at their own speed with the help of qualified mentors.

4. For Creative Arts and Hobbies

Demand for video membership sites is expected to increase in 2023. Individuals like engaging in artistic projects and hobbies in their spare time. Unfortunately, due to their hectic schedules, many people are unable to follow their hobbies on a regular basis.

Video membership sites for creative arts and hobbies provide a fantastic chance for people to learn new talents or improve current ones from the comfort of their own homes.

Examples

Guitar Tricks has over 11,000 guitar lessons for students of all skill levels. Participants can learn to play a variety of musical styles such as rock, blues, country, and jazz. The site also provides a free trial period for members to experience the platform and its features before committing to a membership.
Skillshare has approximately 30,000 lessons in areas such as art & design, crafts, and DIY. For a monthly or yearly subscription, members get unrestricted access to seminars and workshops. The website also provides a free trial time for members to experience the platform and its capabilities.
Celebrity chefs such as Gordon Ramsay, Alice Waters, and Thomas Keller teach lessons on MasterClass. Members get access to culinary and baking lessons, as well as classes in other subjects including music, literature, and sports. The website provides a free trial period for members to experience the platform and its capabilities.

5. For Personal Development and Self-Improvement Sites

Because of the convenience they provide, personal growth and self-improvement video membership sites have grown in popularity over the years. These websites give users access to a wide range of materials and tools that can help them achieve personal growth and better their life. For people who are unable to attend actual lessons or sessions, video membership sites have become an accessible and cheap choice.

Examples

For individuals and couples seeking help with mental health difficulties, BetterHelp provides virtual therapy sessions with professional therapists and counsellors.
Talkspace offers online counselling and counselling services to people seeking help with a variety of mental health conditions.
MyTherapist provides virtual therapy sessions with qualified therapists and counsellors for anyone seeking help with mental health difficulties.

6. For Technology and Creativity

As technology advances at a rapid rate, video membership sites have grown in popularity. These websites provide a variety of tools to assist individuals and organisations in keeping up with the latest trends and advancements in technology and innovation. Users of such video membership sites get access to a plethora of services, such as online courses, virtual conferences, webinars, seminars, and mentoring programmes.

Examples

Python, HTML/CSS, and JavaScript are among the programming languages and technologies covered by Codecademy’s interactive coding classes.
The Founder Institute offers a four-month accelerator programme for early-stage entrepreneurs, which includes coaching and training on subjects including finance and product development.
Techstars is a three-month accelerator programme for early-stage firms that includes coaching, training, and networking opportunities for entrepreneurs from various sectors.

In conclusion

The worldwide video membership economy is expanding rapidly. And now is the greatest moment to build your own branded video membership site in order to capitalise on its tremendous potential and expansion scope. To get started, you’ll need a clear vision and a top-tier video subscription platform supplier.

If you want to establish your video membership site with a few button clicks and no coding, OTTFast, an all-in-one OTT platform provider, is a good option –