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Live streaming is set to be a whopping $1.49 billion market by the end of 2023. But this is hardly a surprise. 2020 was an inflection point for live streaming video as it kicked off a fabulous growth rate. This…
The global entertainment industry has been grappling with constant disruption over the past decade. The competition for viewers’ attention and spends, ad revenue and more remains intense, with new options emerging every day. But for all the turmoil, one trend…
Free Ad-Supported TV (FAST) services have become increasingly popular among viewers who want to stream their favorite shows and movies without paying subscription fees. These services are supported by advertising revenue, which allows them to offer free content to their…
Starting your own sports streaming platform requires careful planning and execution. Here are the essential steps to help you get started: Identify Your Target Audience: The first step is to identify your target audience, including the sports they prefer, their…
Starting a video streaming platform like Netflix requires careful planning, a solid understanding of the market, and a strategic approach. While it’s a complex endeavor, here’s a step-by-step guide to help you navigate the process from idea to launch: Market…
OTT (Over-The-Top) video streaming has become increasingly popular, and as a result, advertisers have shifted their focus from traditional TV advertising to OTT advertising. However, the shift to OTT advertising has brought new challenges, including ad insertion detection. Ad insertion…
Over-The-Top (OTT) streaming has become extremely popular in India in recent years. There are several reasons for this, including: Availability of Affordable Internet One of the primary reasons for the rise of OTT in India is the availability of affordable…
Digital video streaming has become increasingly popular across generations, from young adults to senior citizens. With the rise of high-speed internet and the availability of streaming services like Netflix, Hulu, and Amazon Prime Video, more people are turning to digital…
1. Introduction SVOD is a rapidly growing market with great potential. However, there are several challenges that need to be overcome in order to unlock that potential. OTTFast has the keys to SVOD success. Our platform is purpose-built for SVOD…
In the age of social distancing, events are shifting from in-person gatherings to virtual ones. Livestreaming has become a major player in facilitating these virtual events, giving people the ability to still connect remotely. Among the many platforms available for…