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What is the importance of OTT advertising?

What is OTT Advertising? Simply simply, OTT advertising is a type of digital advertising that uses OTT platforms. Over-the-top advertising allows your business to directly target people via streaming devices and services. It allows you to target a certain market…

4 Important CRM Functions for Your OTT Company

Subscribers are an OTT site’s lifeblood. An OTT operation’s key functions include marketing to subscribers, recruiting new subscribers, processing payments, assessing performance, lowering churn, and providing help desk There are numerous Customer Relationship Management (CRM) platforms available to help you…

What is Digital Signage & It’s Types

Digital signage is a centralised system that serves as a content distribution platform for displaying digital content on one or more displays or screens. Digital signage screens are used to display a variety of information such as live weather, news,…

8 Best IPTV Services In 2023

IPTV, or Internet Protocol Television, is gaining popularity like never before. According to Marketsandmarkets, the global IPTV market is worth $50.9 billion and is expected to grow to $115.2 billion in 2026 at a CAGR of 17.8%. The growing demand for…

Does HbbTv Mean the End for Broadcasters?

TV viewing habits have shifted. Broadcasters, advertisers, operators, and content owners have all accepted this fact. Nobody can predict how quickly content consumption will shift from linear to catch-up. However, overall TV viewing is not decreasing, but rather maintaining a…