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What is OTT Advertising? Simply simply, OTT advertising is a type of digital advertising that uses OTT platforms. Over-the-top advertising allows your business to directly target people via streaming devices and services. It allows you to target a certain market…
Subscribers are an OTT site’s lifeblood. An OTT operation’s key functions include marketing to subscribers, recruiting new subscribers, processing payments, assessing performance, lowering churn, and providing help desk There are numerous Customer Relationship Management (CRM) platforms available to help you…
In recent years, video membership services have grown in popularity, allowing producers to commercialise their material and establish a community of users ready to pay for exclusive access to their films. Given the increasing demand for online video content, it’s…
The future of video is here, and you can be part of the revolution by building a powerful video on demand platform. Video on demand platform is nothing but an individualized content delivery system that enables viewers to watch videos…
Building an OTT platform is not sufficient. It is critical to keep upgrading it in order to match market demands and stand out from the competitors. In this post, we will discuss a few ideas (and trends) to keep in…
The popularity of making movie streaming apps has soared in recent years, with millions of people preferring to watch their favourite movies and TV shows online. This has given many entrepreneurs and corporations the opportunity to enter the OTT market…
Digital signage is a centralised system that serves as a content distribution platform for displaying digital content on one or more displays or screens. Digital signage screens are used to display a variety of information such as live weather, news,…
The pace of change in the OTT industry over the past two years has been nothing short of extraordinary. When it was thought that video streaming services would remain relatively stagnant, new business models emerged and companies re-invented themselves as…
IPTV, or Internet Protocol Television, is gaining popularity like never before. According to Marketsandmarkets, the global IPTV market is worth $50.9 billion and is expected to grow to $115.2 billion in 2026 at a CAGR of 17.8%. The growing demand for…
TV viewing habits have shifted. Broadcasters, advertisers, operators, and content owners have all accepted this fact. Nobody can predict how quickly content consumption will shift from linear to catch-up. However, overall TV viewing is not decreasing, but rather maintaining a…