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Are you wondering if streaming services such as OTT (over-the-top) are better than traditional TV? It is a debate that has been going on for years, but with advances in technology, the choice between traditional and streaming services has become…
What is OTT Advertising? Simply simply, OTT advertising is a type of digital advertising that uses OTT platforms. Over-the-top advertising allows your business to directly target people via streaming devices and services. It allows you to target a certain market…
Building an OTT platform is not sufficient. It is critical to keep upgrading it in order to match market demands and stand out from the competitors. In this post, we will discuss a few ideas (and trends) to keep in…