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The pace of change in the OTT industry over the past two years has been nothing short of extraordinary. When it was thought that video streaming services would remain relatively stagnant, new business models emerged and companies re-invented themselves as…
IPTV, or Internet Protocol Television, is gaining popularity like never before. According to Marketsandmarkets, the global IPTV market is worth $50.9 billion and is expected to grow to $115.2 billion in 2026 at a CAGR of 17.8%. The growing demand for…
TV viewing habits have shifted. Broadcasters, advertisers, operators, and content owners have all accepted this fact. Nobody can predict how quickly content consumption will shift from linear to catch-up. However, overall TV viewing is not decreasing, but rather maintaining a…
HbbTV, also known as Hybrid Broadcast Broadband TV, is a global movement aimed at smoothly blending TV broadcasts with internet content on connected Televisions and OTT devices (such as settop boxes and streaming dongles). In layman’s terms, HbbTV is similar…