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Hybrid Broadcast Broadband TV, or HbbTV for short, is the modern-day equivalent of teletext. It combines live video broadcast material with interactive, consumer-facing content and programmatic advertising to bridge the gap between linear TV and digital streaming platforms. Naturally, HbbTV…
Did you know that 80% of people prefer watching a live broadcast over reading a blog post? Furthermore, the average viewer watches a live stream for at least twice as long as they do a normal video. Streaming services are…
It’s clear that OTT apps are the way of the future. According to Insider Intelligence, 71.4% of the U.S. population will use OTT video services by the end of 2022. Disney+, which was launched less than three years ago, already…
It’s clear that OTT apps are the way of the future. According to Insider Intelligence, 71.4% of the U.S. population will use OTT video services by the end of 2022. Disney+, which was launched less than three years ago, already…