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Introduction In recent years, Over-the-Top (OTT) streaming services have become a crucial part of the entertainment ecosystem. From Netflix to local OTT platforms in India, consumers have shifted from traditional cable TV to internet-based streaming platforms that offer content on…
OTT stands for over-the-top, and it refers to any type of video or streaming media that provides viewer access to movies or TV shows by sending the media directly through the internet. OTT platforms bypass the traditional gatekeepers of cable…
Hybrid Broadcast Broadband TV (HbbTV) is a technology that combines broadcast TV and broadband Internet to deliver an enhanced viewing experience for consumers. It allows viewers to access additional content and services, such as program guides, quizzes, lyrics and extra…
OTT software, which stands for “over-the-top,” refers to the streaming media content that has been made more readily available over the internet within the past years. These streaming services bypass traditional services we’ve been used to, such as cable or…
HbbTV, or Hybrid Broadcast Broadband TV, is a global initiative that aims to provide open standards for the delivery of advanced interactive TV services through broadcast and broadband networks. HbbTV enables viewers to access a range of online content and…
OTT streaming is one of the fastest-growing segments of the entertainment industry, as more and more viewers are opting for online video services over traditional cable or satellite TV. OTT stands for, which means delivering video content directly to the…
In recent years, the number of video outlets has experienced a remarkable surge, leading to a highly competitive landscape for Video-On-Demand (VOD) platforms. With the diverse range of platforms available, revenue approaches have also become equally varied. Some platforms generate…
If you run a membership-based business, you know how important it is to retain your customers and increase their lifetime value. But did you know that there is a simple yet powerful way to do both at the same time?…
For most creators, the transition from free content to selling content can be a scary leap. Fear of rejection often creeps in when asking for money. You’ve spent a long time building trust with your audience and you don’t have…
While YouTube continues to gain markets and increase its share in the overall online video content distribution in India, there are voices in the content industry that resonate every single day and talk about a no-YouTube strategy. Creators are talking today…