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An over-the-top (OTT) platform is the best, most effective way to build a resilient fitness business. It scales easily, has custom tools for engagement and monetization, and helps you hold onto members for life- if you do it right. Here’s…
As a newbie to the K-drama phenomenon, the first one I watched on the recommendation of friends and family was Squid Games last year. The next thing I knew, the OTT platform I was on showed recommendations to several K-dramas…
No matter what your specific sport is, no matter what type of league you operate, you need a steady flow of cash to keep it going. Your live streaming sports and OTT, while often seen as a way to bring…
Over-the-top (OTT) streaming services flipped the supply and demand curve between sports leagues and broadcast media. By developing their own OTT platform, leagues of any size can have a wider range of engagement and revenue opportunities than TV broadcasts could…
What Are Your Options? When it comes to monetizing your sports content, you probably have a lot of questions about the best way to go about it. You need to ensure that the platform you choose offers a wide variety…
Sports broadcast is not new to content publishers. Still, with the popularity of OTT streaming services, the sports broadcasting industry is experiencing a paradigm shift in how fans engage with content. Digital consumers prefer OTT streaming over linear. This trend…
Live streaming is set to be a whopping $1.49 billion market by the end of 2023. But this is hardly a surprise. 2020 was an inflection point for live streaming video as it kicked off a fabulous growth rate. This…
The global entertainment industry has been grappling with constant disruption over the past decade. The competition for viewers’ attention and spends, ad revenue and more remains intense, with new options emerging every day. But for all the turmoil, one trend…
Artificial Intelligence (AI) and Machine Learning (ML) are transforming the OTT entertainment industry, providing new opportunities for content creators, distributors, and viewers. Here are some ways AI and ML are changing the face of OTT entertainment: Personalization: AI and ML…
Free Ad-Supported TV (FAST) services have become increasingly popular among viewers who want to stream their favorite shows and movies without paying subscription fees. These services are supported by advertising revenue, which allows them to offer free content to their…