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Live streaming is set to be a whopping $1.49 billion market by the end of 2023. But this is hardly a surprise. 2020 was an inflection point for live streaming video as it kicked off a fabulous growth rate. This…
The global entertainment industry has been grappling with constant disruption over the past decade. The competition for viewers’ attention and spends, ad revenue and more remains intense, with new options emerging every day. But for all the turmoil, one trend…
Unlock the secrets to developing exceptional Android TV apps and transform your smart TV experience into a viewer’s paradise. We’re here with the ultimate guide! Android TV has been the fastest-growing smart TV operating system in recent years. Expected to…
When launching a new OTT streaming platform, there are several key features that you should consider to ensure the success of your platform. Here are three must-have and two good-to-have features for your new OTT streaming platform: Must-Have Features: Content…
Broadcasters are integrating OTT (Over-the-Top) into their distribution strategy for several reasons, including: Reach: OTT allows broadcasters to reach a wider audience, including cord-cutters and those who don’t have traditional cable or satellite TV subscriptions. With the increasing popularity of…
Artificial Intelligence (AI) and Machine Learning (ML) are transforming the OTT entertainment industry, providing new opportunities for content creators, distributors, and viewers. Here are some ways AI and ML are changing the face of OTT entertainment: Personalization: AI and ML…
Free Ad-Supported TV (FAST) services have become increasingly popular among viewers who want to stream their favorite shows and movies without paying subscription fees. These services are supported by advertising revenue, which allows them to offer free content to their…
Starting your own sports streaming platform requires careful planning and execution. Here are the essential steps to help you get started: Identify Your Target Audience: The first step is to identify your target audience, including the sports they prefer, their…
The global entertainment industry has been grappling with constant disruption over the past decade. The competition for viewers’ attention and spends, ad revenue and more remains intense, with new options emerging every day. But for all the turmoil, one trend…
Starting a video streaming platform like Netflix requires careful planning, a solid understanding of the market, and a strategic approach. While it’s a complex endeavor, here’s a step-by-step guide to help you navigate the process from idea to launch: Market…