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Over-the-top (OTT) streaming services flipped the supply and demand curve between sports leagues and broadcast media. By developing their own OTT platform, leagues of any size can have a wider range of engagement and revenue opportunities than TV broadcasts could…
As OTT platforms grow prolifically, so do the number of viewers who are “cutting the cord,” opting to move away from legacy media. It’s estimated that, by the end-2022, 55.1 million people will migrate from traditional pay TV – a…
As a broadcaster in the OTT space, a crucial component of your job is staying on top of trends in viewership. Many viewers aren’t consuming news and entertainment from cable anymore. Instead, they’ve shifted to OTT video streaming services to…
All too often, a promising new D2C OTT platform gets launched with much publicity and fanfare, boasts of an extensive content library, grabs eyeballs by the millions….and then, slowly and steadily, stagnates. Or worse, it fades away. It is not…
Free Ad Supported TV (FAST): FAST channels are becoming a promising revenue model for broadcasters and advertising channel for brands. Explore how traditional linear TV can regain its hold among OTT viewers with FAST model. Are you a broadcaster looking…
What Are Your Options? When it comes to monetizing your sports content, you probably have a lot of questions about the best way to go about it. You need to ensure that the platform you choose offers a wide variety…
For a few years, every company was a publisher. Then that wasn’t enough: every company had to be a multimedia content producer. The growth of over-the-top (OTT) streaming platforms meant that some of those companies had to take the next…
Launching a sports streaming platform is a promising OTT revenue model. Since the pandemic locked us all indoors, the audience has recognized the convenience of live and on-demand sports video content streaming from the comfort of their living rooms. As…
Sports broadcast is not new to content publishers. Still, with the popularity of OTT streaming services, the sports broadcasting industry is experiencing a paradigm shift in how fans engage with content. Digital consumers prefer OTT streaming over linear. This trend…
The entertainment industry is entering a fascinating era with multiple streaming platforms bringing exciting events, new voices, and a perspective that captures the diversity of our planet! Sports, events, and other exciting genres have unique ways of reaching more significant…