5 Key Features for Your New OTT Streaming Platform

When launching a new OTT streaming platform, there are several key features that you should consider to ensure the success of your platform. Here are three must-have and two good-to-have features for your new OTT streaming platform:

Must-Have Features:

Content Management System (CMS): A CMS is essential for managing and organizing content on your platform. It should allow you to easily upload and manage videos, create playlists, and add metadata to help viewers find and discover content.

Video Player: A high-quality video player is essential for delivering a great viewing experience. It should be responsive, customizable, and support multiple video formats and resolutions to accommodate different devices and internet speeds.

Monetization Options: Your platform should have a variety of monetization options to generate revenue. This could include subscription-based models, pay-per-view options, or advertising.

Good-to-Have Features:

Recommendation Engine: A recommendation engine can help personalize the viewing experience for your users. It should analyze user behavior and provide relevant content suggestions based on their viewing history and preferences.

Social Media Integration: Social media integration can help promote your platform and increase engagement. It should allow users to share content on social media platforms and enable social login to make it easier for users to sign up and login.

In conclusion, launching a successful OTT streaming platform requires several essential features, including a CMS, video player, and monetization options. Additionally, incorporating a recommendation engine and social media integration can provide additional benefits for your users and help increase engagement on your platform.