Tag Ott

4 Important CRM Functions for Your OTT Company

Subscribers are an OTT site’s lifeblood. An OTT operation’s key functions include marketing to subscribers, recruiting new subscribers, processing payments, assessing performance, lowering churn, and providing help desk There are numerous Customer Relationship Management (CRM) platforms available to help you…

Do you know your VOD alphabet?

Netflix and Amazon are prime examples of companies at the heart of a fast growing video on demand (VOD) industry. By going over the top (OTT) with web streaming technologies, VOD service providers are expanding reach worldwide, delivering movies, TV…